Tourism Companies

Service Components

Grundlagenforschung

Baseline Research & Analysis


Baseline Research

  • Market research and analyses
  • Value chain analyses
  • Trend analyses

Analysis

  • Situation and site analyses
  • Potential and competitor analyses
  • Sustainability analyses of companies and product portfolios

Strategy & Planning


Strategy

  • Business plans and CSR strategies for companies
  • Development of sustainable corporate mission statements
  • Product development and diversification strategies

Planning

  • Development of instruments for sustainable tourism development
  • Advice on the establishment of public-private partnerships (PPP)
  • Formulation of applications for and support in the acquisition of subsidies
Grundlagenforschung

Grundlagenforschung

Marketing & Public Relations


Marketing

  • Tourism marketing and branding strategies
  • Online marketing, social media support and development of web presences
  • Conception, organization and realization of trade fair appearances
  • B2B and B2C marketing activities
  • Support in the development of direct and indirect sales channels

Public Relations

  • PR strategies and campaign development
  • PR and media work

Training & Qualification


  • Conception, instructional design and implementation of digital training programs for further education in tourism (blended learning, e-learning, micro learning)
  • Conception, instructional design and implementation of analogue training programs for tourism further education (attendance seminars, workshops, in-house training, summer schools, excursions)
Grundlagenforschung

Governance

Governance & Management


Governance

  • Sustainable corporate management, change management and organizational consulting
  • Development and introduction of management tools for sustainable tourism development
  • Consultation on the introduction of sustainability certificates 
  • Development and introduction of sustainability and quality standards

Management

  • Development of (informal) business networks, association structures, clusters and networks
  • Crisis management and communication

Evaluation & Monitoring


Evaluation

  • Preparation for the evaluation to obtain sustainability certificates
  • Development of (sustainability) criteria and indicator sets

Monitoring

  • Process and impact monitoring
  • Development of evaluation and monitoring systems
Grundlagenforschung

Governance

Process & Implementation Support


Process Support

  • Conception and moderation of stakeholder processes
  • Supervision, coaching and mentoring for the implementation of measures for sustainable corporate development
  • Accompanying advice for sustainable start-ups (funded by BAFA)

Implementation Support

  • Project management and implementation
  • Conception, organization, implementation and moderation of professional events and conferences
  • Lectures

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