KNOWLEDGE TRANSFER (EDUCATION AND TRAINING)

Proper training and continuous professional development are key elements in improving employee qualification and career opportunities in tourism and in strengthening the competitiveness of tourism businesses. In addition to technical knowledge, professional training, particularly in the tourism sector, involves the development of the so-called soft skills, such as teamwork capability and intercultural communication.

mas|contour offers lectures as well as one to several-day seminars, workshops and training courses on various topics in the field of tourism. To us, linking theory and practice, interactive integration of the participants and the strengthening of soft skills are the key components of training and professional development activities. We are flexible in offering a wide range of moderation techniques and exercise elements which fit the number of participants, the overall objective and the groups’ dynamics.

Nicole Häusler and Matthias Beyer work as lecturers at two German universities and hold regular guest lectures at international universities and education institutions.

The focal areas of our TRAINING AND PROFESSIONAL DEVELOPMENT ACTIVITIES include:

	Sustainable tourism
	Tourism planning and destination management
	Tourism marketing
	Tourism and regional development
	Tourism in nature reserves, including financing instruments
	Environmental and quality management in tourism
	Certification
	Tourism and Corporate Social Responsibility (CSR), including reporting
	Organisational development (in tourism)
	Qualitative methodology, moderation
	Intercultural communication
	Tourism in developing and emerging countries
	Tourism and poverty reduction
	Ecotourism and community-based tourism

PROJECT EXAMPLES

Training module on sustainable tourism development and strategic marketing

Ecotourism promotion to European market

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