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SPECIAL TOPICS
masIcontour has specific technical and practical know-how in the following areas:
Tourism and Poverty Reduction | Tourism in Protected Areas/ Ecotourism Community-based Tourism (CBT) | Corporate Social Responsibility (CSR)
TOURISM AND POVERTY REDUCTION Being one of the most important economic sectors worldwide, the tourism industry, in particular, offers great potential for significant contributions to poverty reduction in affected regions.
In many different countries and regions mas|contour has gained rich experience in the professional planning and practical implementation of poverty reduction activities in cooperation with local actors (such as governments, communities, the private tourism sector and non-governmental organisations).
Nicole Häusler and Matthias Beyer have authored also a large number of publications on this topic [Publications].
Project example
Socio-economic research of Jumeirah Group Hotels on their contribution to poverty reduction in less developed countries
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TOURISM IN PROTECTED AREAS /ECOTOURISM Ensuring the existence of nature reserves in the long term is of great importance not only ecologically, but economically as well, for properly regulated tourism development in attractive nature reserves can contribute to the development of new sources of income for the nature reserve authorities and the local population.
However, this requires professional planning and sustainable management of tourism in nature reserves, as well as close cooperation between the local actors involved in the tourism development of the respective region. mas|contour has implemented several projects in this area, including the identification of appropriate sources of financing for the tourism development of nature reserves.
Project example
Tourism consulting for local nature conservation authorities in the development of tourism management plans for Natura 2000 Sites (EU Twinning Project)
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COMMUNITY-BASED TOURISM (CBT) In recent years, a large number of community-based tourism projects have been initiated in several locations, many of them in the context of development cooperation. Experience shows that these projects require extensive planning and long-term assistance in order to attain the desired success.
masIcontour has extensive know-how and solid practical experience in planning and implementing community-based tourism projects in various regions and under most different conditions.
Nicole Häusler and Matthias Beyer have authored also a large number of publications on this topic [Publications].
Project example
Marketing consulting for community-based tourism
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CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Social Responsibility (CSR) involves much more than fund-raising activities for relief projects. Rather, it is about a company’s voluntary contribution to ecological and social sustainability. This includes not only corporate environmental protection, but also activities in the areas of consumer protection, ecological product responsibility and the protection of labour rights. The implementation of these CSR activities in all areas of the supply chain, including hotels, transport companies and local travel agencies, poses a significant challenge to the tourism sector.
Drawing on years of experience in dealing with issues of sustainability, mas|contour provides consulting services concerning both the technical and methodological aspects in the introduction of CSR, including CSR reporting, to tourism businesses and their contractual partners.
Project example
Corporate Social Responsibility in the private tourism sector
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