TOURISM MARKETING AND PRODUCT DEVELOPMENT

Tourism marketing is often used synonymously with promotional activities. However, the term encompasses much more, in that it denotes the combination of product, price, distribution and communication policies (marketing mix). Marketing is a strategic activity that requires the integration of all of the four elements of the marketing mix, in order to successfully place and sell tourism products on the market.

mas|contour provides consulting services and support to tourism businesses and destinations in the development of marketable products. We conduct case analyses to determine whether destinations should consider theme or target group marketing strategies, with our intention being to place new themes and target groups. Our primary focus is on the areas of product and communication policy.

Our PORTFOLIO includes:

	SWOT analyses, life cycle and portfolio analyses
	Strategic marketing concepts
	Development of modular products and package tours
	Establishment of direct and indirect distribution channels
	Corporate identity, brand building and positioning
	Public relations

PROJECT EXAMPLES

Development of sustainable canoe nature experience products for children and youth in need of educational support

EU Project “Marketing concept for the museums and exhibition institutions of Ludwigslust”

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