mascontour present at the Destination Camp Austria 2023

The DestinationCamp, the leading event for German speaking DMOs, took place 9-12 May 2023 in Kufstein, Austria.

Thomas joined the event and was invited to give an expert input in the workshop that was dealing with the topic resilience in tourism.

Resilience in tourism or resilient tourism becomes more and more important to destinations, tourism service providers and local population. Satisfied guests and workers, high quality of staying and living locally, as well as commercial success for both destinations and businesses can likewise and in the long term all only be achieved if we put the resilience of destinations and companies at the centre of tourism development.

Resilient tourism involves thinking holistically and understanding that competitiveness, modernisation, sustainability and risk prevention are all equally important elements for future-oriented action at a destination and business level. This is a way to ensure both social and commercial performance capacity, robustness and stability with regard to extensive protection of livelihoods as well as the greater good.

Thanks to the organisers of the dstncmp23, great platform with nice people and awesome insights, we would love to join again next year!

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