Development of a sustainable tourism strategy for the city of Darmstadt
Darmstadt Marketing GmbH
Germany
09/2023 - 02/2024
Client type: Destinations,Tourism policy
Service type: Baseline Research and Analysis,Governance and Management,Marketing and Public Relations,Strategy and Planning
Services provided:
Evaluation of existing documents, studies and statistics relevant to tourism development in Darmstadt
Carrying out virtual expert interviews with tourism-relevant stakeholders in Darmstadt
Status quo analysis of tourism, SWOT analysis and derivation of findings to guide strategy development
Process-oriented development of essential components of the tourism strategy with special consideration of sustainability (especially vision, values, strategic goals, branding, target groups, product development, fields of action incl. description of the need for action, conclusion)
Process-oriented, virtual coordination rounds and face-to-face workshops with relevant tourism stakeholders in Darmstadt on the main components of the tourism strategy
Elaboration of a final report including an action plan (measures, activities for their implementation, responsibilities, time schedule/priorities)
