Cross -border marketing of the middle and lower Danube region

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Danube Competence Center (DCC)

Bulgaria, Croatia, Moldova, Romania, Serbia, Ukraine

10/2013 - 06/2015

Client type:
Destinations, Development cooperation

Service type:
Baseline Research and Analysis, Marketing and Public Relations, Strategy and Planning

Services provided:

Setting up databases (tour operator, media etc.)
market analyzes on European spring markets
Development of a marketing strategy and surgical planning for tourist marketing of the middle and lower Danube region
Technical support in the development of sustainable tourism products
press and public relations
Implementation of marketing and PR measures (trade fair appearances, revision of the website etc.)