Strategic marketing advice to improve Malawi's international competitiveness
Particip GmbH
Malawi
04/2015 - 02/2017
Client type: Destinations,Development cooperation
Service type: Marketing and Public Relations
Services provided:
Processing support of project management (baking stopping) Detailed situation analysis of tourism in Malawi development in a tourism marketing strategy (2017-2021) as well as an operating plan (2017-2018) Special support in implementing the tourism marketing strategy concept and developing a guest survey and surveying the accommodation sector (including questionnaire) To regularly collect market research data development of a product brochure for short trips in Malawi development of a guideline for promoting inclusive business collaborations between the accommodation sector and local communities
