Sustainable tourism strategy for the Altmark region
Tourismusverband Altmark e.V., Altmarkkreis Salzwedel
Germany
06/2011 - 06/2012
Client type:
Destinations
Service type:
Baseline Research and Analysis, Marketing and Public Relations, Strategy and Planning

Services provided:

  • Analysis of the tourist starting situation as well as competitive and trend analysis-partitive development of the tourism concept (implementation of 20 stakeholder interviews and a future workshop) Development of a sustainable tourism mission statement as well as strategic target resistance of the core target lines and suggestions for new tourist-differentiated catalog of measures for the Implementation of the conceptual presentation of the results