Marketing Concept for the Museum and Exhibition Association Ludwigslust (LEADER+ Project)
Country Germany
Customer City of Ludwigslust (by Matthias Beyer on behalf of BTE)
Duration 04/2003 - 09/2003
SERVICE AREA
- Marketing & PR
SERVICES
- Conducting desk research on the museum landscape in Germany and exemplary analysis of other museum networks in Germany
- Development of the research design and analysis of all eighteen institutions of the regional museum and exhibition association Ludwigslust
- Development of a marketing concept and a marketing strategy for the regional museum and exhibition association Ludwigslust
- Development of a concept of ideas for cultural tourism package deals as well as a draft for an advertising folder