Facilitation of marketing of sustainable tourism providers from Madagascar on the German tourism market
Country Madagascar
Customer Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Duration 11/2018 - 03/2019
Service Area
- PR & Marketing
Services
- Conceptual and organisational planning of the trade fair appearance incl. stand design at ITB 2019
- Support in the organisation and implementation of B2C and B2B events and activities at ITB 2019, including initial business contact with German tour operators and a competition for consumers
- Support in the planning and implementation of further marketing activities as well as press and public relations work
- Creation of a market intelligence report on the German source market
- Documentation and result report