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Facilitation of marketing of sustainable tourism providers from Madagascar on the German tourism market

116 R Madagaskar GIZ Foto2

Country Madagascar
Customer Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Duration 11/2018 - 03/2019

Service Area

  • PR & Marketing



  • Conceptual and organisational planning of the trade fair appearance incl. stand design at ITB 2019
  • Support in the organisation and implementation of B2C and B2B events and activities at ITB 2019, including initial business contact with German tour operators and a competition for consumers
  • Support in the planning and implementation of further marketing activities as well as press and public relations work
  • Creation of a market intelligence report on the German source market
  • Documentation and result report


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