Development of a tourism marketing strategy for Hainan to open up the German market
Country China
Customer World Tourism Organization (UNWTO)
Duration 06/2019 - 08/2019
Service Area
- Baseline Research & Analysis
- Marketing & PR
- Strategy & Planing
Services
- Development and coordination of the research design
- Desk Research on the German outbound market with focus on China and Southeast Asia
- Development of a database with market-relevant German tour operators
- Conception and implementation of an online survey with German tour operators
- Execution of expert interviews
- Evaluation and documentation of the analysis results
- Development of a tourism marketing strategy