Tourism Product Development Along the Colonial and Volcanic Route
Country Nicaragua
Customer Lux-Development S.A. (LuxDev)
Duration 02/2015 - 05/2016
SERVICE AREA
- Strategy & Planning
- Marketing & PR
- Training & Qualification
SERVICES
- Adaptation of an existing guideline for the methodical approach to tourism product development
- Analysis of the Nicaraguan tourism market for the marketing of the colonial and volcanic route
- Process-oriented support in the development of new and improvement of existing tourism products along the colonial and volcanic route
- Development and implementation of a training programme for tourism product development
- Participatory development of a marketing strategy for tourism products along the colonial and volcanic route