Cross-border Marketing of the Middle and Lower Danube Region
Country Bulgaria, Croatia, Moldova, Romania, Serbia, Ukraine
Customer Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Danube Competence Center (DCC)
Duration 10/2013 - 06/2015
SERVICE AREA
- Baseline Research & Analysis
- Strategy & Planning
- Marketing & PR
SERVICES
- Development of databases (tour operators, media etc.)
- Market analyses of European source markets
- Development of a marketing strategy and operational planning for the tourism marketing of the middle and lower Danube region
- Technical support in the development of sustainable tourism products
- Press and public relations work
- Implementation of marketing and PR measures (trade fair appearances, website revision, etc.)