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Analysis of the Sales Potential of European Tourism Fairs and Events for the Middle and Lower Danube Region

42 R Messeanalyse DCC Foto

Country Serbia
Customer Danube Competence Center (DCC)
Duration 09/2012 - 11/2012


  • Baseline Research & Analysis
  • Evaluation & Monitoring



  • Development of the research design as well as a criteria catalogue for the evaluation of European tourism fairs and events
  • Comprehensive desk research on European tourism fairs and events
  • Ranking of European tourism fairs and events regarding their sales potential and strategic recommendations for future trade fair appearances


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