Updating the Resort Development Concept for the City of Angermünde
Country Germany
Customer City of Angermünde/Tourismusverein Angermünde e.V.
Duration 01/2015 - 02/2016
SERVICE AREA
- Baseline Research & Analysis
- Strategy & Planning
- Marketing & PR
- Governance & Management
SERVICES
- Analysis of the initial tourism situation, competition analysis and calculation of the economic factor
- Conception and implementation of planning workshops with local stakeholders
- Development of a sustainable tourism mission statement and strategic objectives
- Definition of core target groups and product lines as well as proposals for new tourism products
- Differentiated catalogue of measures for the implementation of the concept
- Presentation of the concept to various committees and the public
- Management consulting for the tourism association
- Conception and implementation of training programmes for tourism enterprises