Sustainable Tourism Strategy for the Altmark Region
Country Germany
Customer Tourismusverband Altmark e.V., Altmarkkreis Salzwedel
Duration 06/2011 - 06/2012
SERVICE AREA
- Baseline Research & Analysis
- Strategy & Planning
- Marketing & PR
- Governance & Management
SERVICES
- Analysis of the initial tourism situation as well as competition and trend analysis
- Participatory development of the tourism concept (carrying out 20 stakeholder interviews and a future workshop)
- Development of a sustainable tourism mission statement and strategic objectives
- Definition of core target groups and product lines as well as proposals for new tourism products
- Differentiated catalogue of measures for the implementation of the concept
- Public presentation of the results