Market Study on the Cultural Industry and Promotion of its Marketing in Europe
Country Yemen
Customer Social Fund for Development (SFD)
Duration 07/2010 - 02/2011
SERVICE AREA
- Baseline Research & Analysis
- Strategy & Planning
- Training & Qualification
SERVICES
- Development of the research design including quantitative and qualitative criteria
- Development and implementation of a training programme for local experts on survey and interview techniques
- Conducting a comprehensive market analysis of the cultural industry in three government districts of Yemen and supervising local interviewers (personal interviews and focus group surveys)
- Analysis of local funding options for investments in the improvement and international marketing of cultural products
- Development and construction of a database with all analysis results
- Report with strategic recommendations for the marketing of competitive cultural products in the Arab world as well as in Europe