Our Projects

asien westasien

Market Study on the Cultural Industry and Promotion of its Marketing in Europe

54 R Jemen SFD Foto

Country Yemen
Customer Social Fund for Development (SFD)
Duration 07/2010 - 02/2011


  • Baseline Research & Analysis
  • Strategy & Planning
  • Training & Qualification



  • Development of the research design including quantitative and qualitative criteria
  • Development and implementation of a training programme for local experts on survey and interview techniques
  • Conducting a comprehensive market analysis of the cultural industry in three government districts of Yemen and supervising local interviewers (personal interviews and focus group surveys)
  • Analysis of local funding options for investments in the improvement and international marketing of cultural products
  • Development and construction of a database with all analysis results
  • Report with strategic recommendations for the marketing of competitive cultural products in the Arab world as well as in Europe


Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.