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Tourism Market and Image Analysis for the Middle and Lower Danube Region

56 R Donauregion GIZ Foto

Country Bulgaria, Croatia, Moldova, Romania, Serbia, Ukraine
Customer Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (then GTZ)
Duration 06/2010 - 10/2011


  • Baseline Research & Analysis
  • Marketing & PR



  • Conceptual design of the study
  • Development of multilingual questionnaires for tour operators and other stakeholders of source and target markets
  • Analysis of the tourism demand situation
  • Determination of the future market potential
  • Image analysis in the most important source markets of the middle and lower Danube region
  • Overview tables in Excel format on tour operators' offers, infrastructure along the Danube and statistical information
  • Maps of the infrastructure along the Danube and the delimitation of the Danube region
  • Report with strategic recommendations for future marketing


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