Our Projects

amerika zentralamerika

Monitoring of the Tourism Marketing Process of the Central American Countries as a Joint Tourism Destination

98 R Zentralamerika GIZ Foto

Country Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama
Customer Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (then GTZ)
Duration 01/2003 - 04/2003; 01/2004 - 04/2004; 01/2005 - 04/2005


  • Marketing & PR
  • Evaluation & Monitoring



  • Development of the research design for the monitoring including German and Spanish questionnaires
  • Personal interviews with Central American tour operators at ITB and FITUR 2003, 2004 and 2005
  • Evaluation and graphical representation of the analysis results
  • Preparation of an annual monitoring report including strategic recommendations for the further promotion of the marketing of Central America as a tourism destination


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