Monitoring of the Tourism Marketing Process of the Central American Countries as a Joint Tourism Destination
Country Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama
Customer Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (then GTZ)
Duration 01/2003 - 04/2003; 01/2004 - 04/2004; 01/2005 - 04/2005
SERVICE AREA
- Marketing & PR
- Evaluation & Monitoring
SERVICES
- Development of the research design for the monitoring including German and Spanish questionnaires
- Personal interviews with Central American tour operators at ITB and FITUR 2003, 2004 and 2005
- Evaluation and graphical representation of the analysis results
- Preparation of an annual monitoring report including strategic recommendations for the further promotion of the marketing of Central America as a tourism destination