asia centralasia

SWITCH-Asia project “Promoting Energy Efficiency and Renewable Energy production in the Community-Based Tourism Sector in Central Asia (Uzbekistan, Tajikistan, Kyrgyzstan)“


CountryUzbekistan, Tajikistan, Kyrgyzstan
Customer Agency for Technical Cooperation and Development (ACTED)
Duration 06/2020 - 01/2023

Service Area

  • Baseline Studies & Analysis
  • Strategy & Planning
  • Marketing & PR
  • Education & Training
  • Governance & Management
  • Evaluation & Monitoring



  • Development of a regional branding and marketing strategy for Central Asia Green Tourism
  • Two-day training on marketing for eco-tourism for local tourism stakeholders
  • Two-day training on sustainable tourism standards for local tourism stakeholders
  • Working Group sessions to design eco-standards for CBT providers
  • Pilot assessments of CBT providers regarding their eco-performance
  • Capacity building workshops on implementing the eco-standards for local tourism stakeholders
  • Selection of European eco-certification body and negotiation of partnership
  • Conduct a feasibility study for a Green Tourism Promotion Event in Central Asia
  • Study tour to Germany to visit “green” CBT services and 3-day Train-the-Trainer course for 15 CBT providers
  • Selection of European eco-certification body and negotiation of partnership
  • Technical support for ITB participation


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