SWITCH-Asia project “Promoting Energy Efficiency and Renewable Energy production in the Community-Based Tourism Sector in Central Asia (Uzbekistan, Tajikistan, Kyrgyzstan)“
CountryUzbekistan, Tajikistan, Kyrgyzstan
Customer Agency for Technical Cooperation and Development (ACTED)
Duration 06/2020 - 01/2023
Service Area
- Baseline Studies & Analysis
- Strategy & Planning
- Marketing & PR
- Education & Training
- Governance & Management
- Evaluation & Monitoring
Services
- Development of a regional branding and marketing strategy for Central Asia Green Tourism
- Two-day training on marketing for eco-tourism for local tourism stakeholders
- Two-day training on sustainable tourism standards for local tourism stakeholders
- Working Group sessions to design eco-standards for CBT providers
- Pilot assessments of CBT providers regarding their eco-performance
- Capacity building workshops on implementing the eco-standards for local tourism stakeholders
- Selection of European eco-certification body and negotiation of partnership
- Conduct a feasibility study for a Green Tourism Promotion Event in Central Asia
- Study tour to Germany to visit “green” CBT services and 3-day Train-the-Trainer course for 15 CBT providers
- Selection of European eco-certification body and negotiation of partnership
- Technical support for ITB participation