CountrySenegal
Customer  Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Duration 09/2020 - 12/2021

Service Area

• Strategy & Planning
• Governance & Management

Services

• Assessment of the status quo with regards to destination management, product portfolio, tourism employment, and tourism workforce education
• Evaluation of governance structures with a particular focus on public, private and academic mechanisms
• Evaluation of how Casamance can develop sustainable and resilient tourism (inclusive business development, cooperation with the private sector) with reference to domestic, regional, as well as European and German source market product requirements and consumer expectations
• Evaluation of how the local tourism industry could be strengthend in their destination-wide competitiveness for European and German travel markets, considering product offerings, technological barriers, skills gaps or other obstacles/challenges/opportunities
• Practice-oriented recommendations for establishing a destination management mechanism to facilitate better sustainable tourism development for the Casamance with regards to domestic, regional, and European and German export markets