In response to the COVID-19 economic crisis – improvement of Malawi tourism’s internal strategic organisation and external marketing
Country Malawi
Customer Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) GmbH
Duration 07/2020 - 12/2021
Service Area
- Strategy & Planning
- Marketing & PR
- Training & Qualification
- Governance & Management
Services
- Development of a new website for Malawi’s tourism industry in response to the COVID-19 crisis
- Developing standard operating procedures to prepare tourism providers along the supply chain for the post COVID-19 period and to strengthen customer confidence
- Support the Department of Tourism with an action plan for strengthening domestic and regional tourism to revitalise tourism after COVID-19
- Development and implementation of digital, video-supported COVID-19 training workshops for tourism companies
- Support of the Malawi Tourism Council in boosting private sector collaboration
- Elaboration of the Malawi tourism website for the German-speaking market
- Support of the Department of Tourism with the preparation of international tourism fairs including digital business training for Malawian SME’s
- Support of the Department of Tourism with their tourism marketing efforts and activities